Thursday, 7 June 2012

Twitter says, "Twitter is the bird, the bird is Twitter"

Twitter has now changed it's logo. From years, Twitter has been recognized as a blue bird with the twitter text. But now, the Twitter logo has got a renovation. Twitter has now simplified it's logo, it will now only contain the blue bird.

The Twitter Blog post said,
Starting today you’ll begin to notice a simplified Twitter bird. From now on, this bird will be the universally recognizable symbol of Twitter. (Twitter is the bird, the bird is Twitter.) There’s no longer a need for text, bubbled typefaces, or a lowercase “t” to represent Twitter.

The design of the bird has also got some changes. The bird is now a little bit thinner than the old bird and has lost its hair. Twitter has also updated it's Logo Trademark Policies, which includes the following:

Here, the company has also asked to not use these previous logos to represent Twitter now.

According to Twitter,
Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles - similar to how your networks, interests and ideas connect and intersect with peers and friends.
This is demonstrated in the video below:

The new logo is made up by ornithology, simple geometry and overlapping circles. The new bird is not very different from the previous one, but I seriously love the new bird's simplicity.

Here is the old bird for comparing:

The fat, old bird has a lighter colour, is tilted horizontally to the right, and has a light blue colour.
Comments welcome.